In the Affiliate and Partnerships Industry – Fundamentals Certification Path, you learned the basics of the affiliate and partnerships industry: the myriad digital marketing channels, how affiliates and partnerships slot into each, the different types of partners, and the key actors involved. Let's take it a step further in this intermediate-level affiliate marketing certification path, led by PXA's Head of Affiliate and Partnerships Education Coady Joy!

By the end of this learning path, you will be able to:

  • Align affiliate marketing and business goals.
  • Assess competitor affiliate programs to inform your own decisions.
  • Assign optimal commission rates to your affiliates.
  • Create affiliate program contracts and policies.
  • Understand the partnership types that exist in affiliate marketing.
  • Choose the best affiliates for your program.
  • Track affiliate actions and incentivise incremental growth.
  • Comprehend the basics of media planning and placements.
  • Use KPIs to gauge programme effectiveness.
  • Analyse results and make data-driven decisions.

Want to launch your partnerships programme today with impact.com and grow your revenue to new heights? Learn more here.

Once you've earned your certificate, enrol in the Affiliate and Partnerships Industry – Expert Certification Path!