This Expert-level certification path was lovingly crafted for content creators and talent managers to get the most out of the Publisher side of the impact.com. Enroll here to learn how to master the platform!
The Contracts and Finance section of the impact.com can be a little tricky to master. No worries—we've made it simple to understand with this course, where you’ll learn how building contracts works and what all those little tabs mean.
Struggling with recruiting the right partners into your program? Jump into the Discover and Recruit phase of the Partnerships Life Cycle!
Enroll in this course for the lowdown on Contract and Pay, stage two of the Partnerships Life Cycle. You’ll learn how to create a formal contract and payment terms, plus how finance typically works in affiliate and partnership tracking networks.
Are you an affiliate marketer who is looking to spruce up their portfolio with creative, synergistic, strategic B2B partnerships? If so, enroll in this free course to learn hands-on tactics to recruit and track strategic partnerships.
Influencers are totally in vogue. In this introductory course, you'll learn who and what influencers are, plus behind-the-scenes info on what influencer partnerships really look like.
On to the first step in creating influencer partnerships—strategic planning! Enroll in this course for a hands-on journey into crafting goals and briefs, building campaigns, and all that jazz.
Influencer campaigns have tons of moving parts. You don’t want to confuse yourself or your partners, so you’ve got to keep things nice and organized. Enroll in this course to learn how to manage these finicky details.
If you want to pursue influencer partnerships, you’ve got to get familiar with every kind of influencer. Enroll here to learn which kind of influencer is right for your campaign—and why.
What’s commerce content, anyway? It’s a modern partnership type birthed from the ever-changing affiliate and partnerships industry, and it sure has a lot to offer! Enroll in this course to learn how to leverage it for a well-rounded partnership program.
Check out the Publisher Quick-Pitch Series for useful insights about publishers around the world! The series is split by region with details about publishers that operate within each region.
Want some neat tactics for engaging with partners? Enroll in this course to learn about leading calls, crafting mutual goals, and nurturing relationships to ensure your partners are kitted out with all of the resources they need to be productive.
In this course, you’ll discover what media buying, part of the Engage phase of the Partnerships Life Cycle, primarily involves. You’ll learn that simply adjusting your brand’s strategy can both optimize and maximize your ad campaign’s performance within budget.
In this course, you'll learn how to utilize impact.com's Engage features to nurture relationships with partners and keep them up to date and on-brand. The best parts about it? Automated workflows, fully customizable dashboards and reports, and product catalogs!
New to the affiliate and partnerships industry? Take this course! You'll learn about digital and affiliate marketing and their pricing models, as well as this awesome thing called the Partnerships Life Cycle—the backbone of partnership management.
New to the impact.com platform and feeling overwhelmed? Take this course! You’ll be familiarized with the fundamentals of the impact.com platform from both the advertiser’s and the partner’s perspectives.
Enroll in the last course in this learning path! Optimize is the sixth phase of the Partnerships Life Cycle. It’s not quite the end of the cycle, though, because it’s where brands continually optimize their partnerships by using advanced analytics.
Enroll in this course for details about using impact.com’s Optimize feature to enhance future decision-making. You’ll learn how to track partners, evaluate their value, forecast program performance, and tons of other cool tricks.
Nuking invalid traffic, exposing fraud, and stopping invalid traffic in its tracks—sounds good, right? You'll learn how to do all that (and more!) in this course so you can reinvest spend in high-quality partnerships.
You know about the importance of shielding your program against corruption and dodgy actors. impact.com has a special solution just for this—the Protect suite. Enroll in this course to learn all about it!
In this course, you’ll explore the basics of tracking works—stage three of the Partnerships Life Cycle. From there, you’ll move on to understanding the four core components of tracking: linking, click redirect, cookies, and data capture.
Recent advancements in tech have been a game changer for tracking metrics for influencer marketing campaigns, down to the tiniest detail. Take advantage of them! You’ll learn how to in this course.
Already have some background in the affiliate and partnerships industry? If so, it’s time to dive a little deeper into the Partnerships Life Cycle and earn your Associate-level certification!
Earn your certification in the fundamentals of the affiliate and partnerships industry and the Partnerships Life Cycle! You'll learn about the four players in the industry as well as how they work together to provide value to consumers.
