This course covers Track, the third stage of the Partnerships Life Cycle. It introduces the foundations of tracking, including its four core components: linking, click redirect, cookies, and data capture. Finally, because being able to automate a system for reversals and action inquiries coming from partners is imperative to a brand’s success, we’ll jump into that in the final section of this course.
By the end of this course, you will be able to:
- Describe the basics of link tracking.
- Identify the core components of tracking.
- Explain the importance of frequently reviewing action inquiries, recognize the need for a reversal, and further describe the reversal process.