Affiliate and Partnerships Industry - Expert Certification Path

If you’ve completed the Affiliate and Partnerships Industry – Associate Certification Path, you’re already familiar with the Partnerships Life Cycle. Time for another spin—and this time, we’ve ramped up the speed.

In this expert-level certification, you’ll be guided by our Head of Affiliate and Partnerships Education, Coady Joy, alongside several big-league special guests.

Learn how to optimise for advanced partner types, track every action (including offline), negotiate flawless contracts, and map commission structures that align with business goals. Each course builds on your intermediate knowledge and equips you to run large-scale, high-performance affiliate programmes.

By the end of this certification, you will be able to:

• Perform regular performance audits and spot growth opportunities.
• Create SEO-optimised sponsored content.
• Implement a trademark-plus bidding programme.
• Define card-linked-offer, verification, BNPL, podcast, and content partners.
• Match partner types to brand objectives and craft tailored strategies.
• Explain multitouch and dynamic attribution structures.
• Set SKU, category-based, and new-customer commission models.
• Link commission structures to overarching business goals.

Once you've earned your certificate, head back to the catalogue and continue your learning journey.