Affiliate and Partnerships Industry – Fundamentals Certification Path

The digital marketing landscape has drastically evolved over the last decade, with affiliate marketing taking center stage. Consumers seek recommendations from people they trust, and brands pay for actions that align with their goals through authentic partnerships.

This affiliate marketing certification, led by experts Coady Joy and Laura Press, introduces you to digital marketing channels and pricing models, the basics of affiliate marketing, its key players, attribution models, goal-setting, affiliate niches, and more.

By the end of this certification, you will be able to:

• Illustrate the digital marketing channels and their pricing models.
• Identify the four players in the affiliate marketing industry and how they work together to provide consumer value.
• Explain why partnerships are critical to business growth.
• List the different partnership payment types and attribution models.
• Outline how various verticals can use partnerships to drive results and set payouts accordingly.
• Recognize a high-level overview of the Partnership Life Cycle.

Once you've earned your certificate, enrol in the Affiliate and Partnerships Industry Associate Certification Path!