Affiliate and Partnerships Industry – Associate Certification Path

In the Affiliate and Partnerships Industry – Fundamentals Certification Path, you learned the basics of the affiliate and partnerships industry: the myriad digital marketing channels, how affiliates and partnerships slot into each, the different types of partners, and the key actors involved. Let's take it a step further in this intermediate-level affiliate marketing certification path, led by PXA's Head of Affiliate and Partnerships Education Coady Joy!

By the end of this learning path, you will be able to:

• Align affiliate marketing and business goals.
• Assess competitor affiliate marketing programs to inform your own program-related decisions.
• Assign optimal commission rates to your affiliates.
• Create affiliate program contracts and affiliate marketing policies.
• Understand the types of partnerships that exist in affiliate marketing.
• Choose the best affiliates for your affiliate marketing program.
• Track affiliate marketing actions and incentivize incremental program growth.
• Comprehend the basics of affiliate marketing media planning and buying, also called “placements.”
• Use KPIs to gauge the effectiveness of your affiliate marketing program.
• Analyze the success of your affiliate marketing program and make data-driven decisions to drive growth.

Once you've earned your certificate, enroll in the Affiliate and Partnerships Industry – Expert Certification Path!