In the Affiliate and Partnerships Industry Fundamentals Certification Path, you learned the basics of the affiliate and partnerships industry: the myriad digital marketing channels and how affiliates and partnerships slot in, the different types of partners, and the key actors involved. Now, let's take it a step further!

By the end of this learning path, you will be able to: 

    • Align affiliate marketing goals with company goals.
    • Assess competitor affiliate marketing programs to inform your own program-related decisions.
    • Assign optimal commission rates to your affiliates.
    • Create affiliate marketing contracts and policies.
    • Understand the types of partnerships that exist in affiliate marketing.
    • Choose the best affiliates for your affiliate marketing program.
    • Track affiliate marketing actions and incentivize incremental program growth.
    • Comprehend the basics of affiliate marketing media buying, also called “placements.”
    • Use KPIs to gauge the effectiveness of your affiliate marketing program.
    • Analyze the success of your affiliate marketing program and make data-driven decisions to drive growth.