Now that you've learned how to contract and pay your partners, you're ready to explore Track, the third stage of the Partnerships Life Cycle. This course introduces the foundations of tracking, including its four core components: linking, click redirect, cookies, and data capture. Finally, because being able to automate a system for reversals and action inquiries coming from partners is imperative to a brand’s success, we’ll jump into that in the final section of this course.
By the end of this course, you will be able to:
- Describe the basics of link tracking.
- Identify the core components of tracking.
- Explain the importance of frequently reviewing action inquiries, recognize the need for a reversal, and further describe the reversal process.
Done and dusted? Take the next course to learn the principles of building durable relationships with partners.