In this course, you’ll be taught by our Head of Affiliate and Partnerships Education, Laura Press, and Lissette Alvarez, Affiliate Partnerships Lead at Capital One Shopping. You will be shown how to employ negotiation tactics and contracting to help grow your partnership and ensure that you are maximizing your earning potential. Additionally, you will be taught how to use affiliate networks to ensure your payout rates are competitive. You will also learn what an insertion order is and how to use one.

By the end of this course, you will be able to:

  • Focus on actionable items.
  • Use support from affiliate networks to secure competitive payout rates.
  • Employ negotiation tactics to maximize profits for top-of-funnel publishing partners.
  • Analyze everything involved in an insertion order.


Enroll in the next course in this certification path to learn about monitoring and analyzing a brand's performance!