This certification path builds upon the topics covered in the Affiliate and Partnerships Industry Training for Partners – Associate certification path.
With guidance from Head of Affiliate and Partnerships Education, Laura Press, you’ll learn how to work with niche brands and affiliate subnetworks, and what to do when a brand just isn’t right for you. You’ll boost your negotiation prowess with insights on insertion orders and proven techniques for researching competitive rates.
Next, you’ll discover how to deal with expansion once your platform encounters that inevitable burst of growth.
Mobile is huge these days, so you’ll also dive into what you can (and can’t) do with this medium. And because inadvertent fraud can ruin partnerships, you’ll be equipped with the tools and extensions you need to make sure all your traffic is legit.
Finally, you’ll discover how partners can use performance data to make better decisions in the future and optimize their partnerships.
By the end of this certification path, you will be able to:
- Apply strategies for conquesting for brands.
- Employ negotiation tactics to maximize profits for top-of-funnel publishing partners.
- Identify how to make the most of in-person events.
- Investigate various non-traditional tracking methods and why you should explore them.
- Utilize methods for maintaining compliance when using software promotional methods.
- Reflect on KPIs and metrics to identify and fine-tune growth opportunities.
- …and much more!
Once you've earned your certificate, head back to the Catalog and continue your learning journey.
