In this course, our Head of Affiliate and Partnerships Education, Laura Press, is joined by industry expert, Lindsey Grillot, Director of Commerce Strategy and Partnerships at Ziff Davis. You’ll learn about various non-traditional tracking methods, how to build UTMs to effectively measure campaign performance, and how to unlock mobile tracking options to elevate your campaigns to the next level.
By the end of this course, you will be able to:
- Investigate the various non-traditional tracking methods and understand why to explore them.
- Evaluate how to properly set up and measure UTMs.
- Recommend mobile tracking options and recognize their limitations.
Want to keep learning? We know you do! Check out the next course in this certification path for a deep dive into affiliate promotion methods.