This course, led by Laura Press, PXA’s Head of Affiliate and Partnerships Education for Publishers, and Kendal Clarke, esteemed industry veteran and independent digital consultant, explores everything a partner needs to know and do to guarantee spotless traffic for their brands.
You’ll learn how to dodge the trap of accidental fraud, as well as how to handle complaints and mend fractured brand relationships if things go awry.
Plus, you’ll discover the exciting possibilities of the countless browser extensions and downloadable software created, used, and loved by publishers—and what a publisher needs to do to remain compliant when using these tools as a promotional method.
By the end of this course, you will be able to:
- Identify the benefits of toolbar extensions and downloadable software.
- Utilize methods for maintaining compliance when using software promotional methods.
- Determine how to manage fraud complaints and repair your brand relationships.
Done and dusted? Take the next course in this certification path to learn how to find and fine-tune growth opportunities for your partnerships.