By now you know which brands you want to work with, and you have an idea of what you want to achieve, but you might be wondering how to nurture your partnerships for mutual benefit.
In this course, Laura Press, PXA’s Head of Affiliate and Partnerships Education for Publishers, is joined by Megan Neri, Director of Partnership Development at DMi Partners, to lead you through the Engage phase of the Partnership Life Cycle.
You’ll learn about the different promotional methods and how to expand your own, the key to becoming a top-notch negotiator and brand expert, and how to reap the benefits of in-person events.
By the end of this course, you will be able to:
- Outline why and how to expand promotional methods.
- Highlight advanced negotiation tactics.
- Define how to become an expert on partnered brands.
- Identify how to make the most of in-person events.