CERTIFICATION EXAM: Influencer Kickstart Certification
Pass this exam to earn your Influencer Kickstart certification!
All Activities
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TikTok Triumph: Mastering Affiliate Strategy to Boost Sales and Success
TikTok is more than a video platform — it’s a new leader in the world of digital marketing! Enroll here to learn about TikTok’s affiliate program and how to set up your TikTok shop, showcase your products, and engage with...
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Troubleshooting Broken Tracking Links
Uh, oh. A customer has clicked on a link and all it shows is a 404 error page. Now what? Worry not: Laura Press is here to help with identifying broken links and fixing them.
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Tracking for Partners - A Quick Breakdown
Ever wonder what happens after a customer clicks a link? Watch this short video as we take you through the digital journey of tracking, presented by Laura Press, Head of Affiliate and Partnerships Education.
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Identifying and Embedding Tracking Links
Ever look at a tracking link and think, “What the heck is going on here?” Luckily, our Head of Partnerships and Affiliate Education for Partners, Laura Press, reveals all in this short video.
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Do's and Don't's of Trade Mark Bidding
Bidding on a brand's trademark terms can be a controversial tactic, and it’s important to understand how to avoid trademark infringement. This short course with Jillian Posada, VP of Partnership Accounts at TopCashback, covers all you need to know about...
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Partner Generated Overview: impact.com Creator
This short video takes you on a tour around the Partner Generated section on impact.com / creator, as well as some quick tips on why you’d want to do amplification allowlisting on our platform.
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Social Monitoring Overview: impact.com Creator
One of the greatest features of impact.com / creator is the ability for brands to easily monitor all their influencers’ activity on social media using the Social Monitoring tool. Coady Joy takes you through how to set it up and...
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Building a Campaign on impact.com Creator
In this video, Coady Joy, Head of Affiliate and Partnerships Education, walks you through the process of creating a campaign on the impact.com / creator platform. With a simple six-step approach, you'll quickly build confidence in managing influencers with ease!
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Running Your First Call With a Brand
Once you’ve secured a contract with a brand, you need to have your first call with them. To help you get started, we’ve invited Michelle Morgan, Senior Director of Publisher Development from Acceleration Partners, to talk you through it.
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impact.com Creator: Surveys Overview
impact.com / creator makes it a piece of cake to determine whether an influencer is a good fit for your campaign or a product fan. This comes in the form of surveys! Learn how to create custom surveys in this...
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Show Off Your Soft Skills!
Need to dazzle your brand with those hard-earned soft skills? Join Laura Press, PXA’s Head of Affiliate and Partnerships Education, as she gives you some handy tips to make sure you stand out! Want to learn more about working with...
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Creating One-Sheeters for Brand Partnerships
A one-sheeter is a handy document that a partner can use to accurately describe their business to a brand. Not sure how to create one? We’ve got you covered in this short video. Want to learn more about the affiliate...
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Securing Media Properties Against Cyber Attacks
Are you a publisher or content creator with a live website showcasing your products or services? Protection from cyber attacks needs to be top of mind, and this short video led by Laura Press, our Head of Affiliate and Partnerships...
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Recognizing Fraudulent User Activity on Your Site
There are a number of reasons why a brand may modify or even reverse orders and their commissions. This short video with Jillian Posada, VP of Partnership Accounts at TopCashback, explains everything you need to know about fraudulent orders.
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Paid Placements Explained
Putting content out there comes with an opportunity to sell to brands. This short video with Laura Press, Head of Affiliate and Partnerships Education, dives into the different types of paid placements or media buys, and how they are typically...
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Creating Rate Cards
Rate cards tell brands what placement opportunities exist, provide the description and specific dimensions, and the cost involved. Join Tiara Rea-Palmer, Director of Partnerships at CouponFollow, to learn how to create your rate card.
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Identifying Where to Place Paid Ads
In this short video, Tiara Rea-Palmer, Director of Partnerships at CouponFollow, explains the different publisher models and tells you how to identify which paid placements could be potential revenue drivers on your site or platform.
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Understanding Action Statuses as a Partner
You’ve driven a sale, which means you get paid, right? Of course! But you’ll only get that payout after the action locking period. Our Head of Partnership and Affiliate Education, Laura Press, reveals what an action locking period is and...
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How to Monetize Brands More Efficiently
Now that you've teamed up with some fantastic brands, it's time to give each partnership the spotlight it deserves on your site or platform. Brook Schaaf, CEO and co-founder of FMTC, spills the beans on monetizing your new partners with...
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Finding Brands to Promote that Align with Your Goals
Join Laura Press, our awesome Head of Affiliate and Partnerships Education for Publishers, as she takes you on a quick journey to uncover the secret sauce of finding partner brands that align with your business goals.
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Negotiating Program Terms as a Partner
Keen on negotiating terms on a contract to better suit your needs as a partner? Our subject matter expert, George “Geo” Yuhba, Director of Client Partnerships at Paylode, shares tips on how to negotiate a better contract to reach your...
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How to Review Program Terms as a Partner
So, you’ve just received a contract from a brand. Congratulations! In this short video, industry expert George “Geo” Yuhba, Director of Client Partnerships at Paylode, takes you through the structure of a contract between a brand and publisher.
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Recognize Your Capabilities and Bandwidth As a Partner
In this short guide presented by Brook Schaaf, CEO and co-founder of FMTC, you’ll learn how to grow your partnerships with brands by understanding what your capabilities are, how to manage them, and keeping a feel for your bandwidth.
