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  • KPIs and Base Commission Rate Template

    No such thing as a minor business decision! This sheet is a helpful exercise for settling on a baseline commission rate for your affiliate and partnerships marketing efforts with company goals, KPIs, and brand-specific factors, like competitor rates, in mind.

    • Rate Card Template

      This rate card template is made for publishers to captivate brands with their unique selling points, affiliate performance metrics, publication collaborations, and placement opportunities and pricing.

      • Getting Started on impact.com for Brands

        Starting your journey with impact.com doesn’t need to be stressful! In this bite-sized guide, Coady Joy, Head of Affiliate and Partnerships Education, teaches you the ABCs of navigating the platform and configuring basic settings.

        • Video
        • Duration 2m
        • Rating 5.0
        • Beginner
      • Affiliate Marketing Resources

        Welcome to our free, all-inclusive hub for affiliate and partnerships marketing templates, guides, worksheets, and practical insights for business success. Remember, fortune favors the curious—and those who click the download button.

        • Rating 5.0
      • Desired Affiliate Partner Mix Calculator

        Here’s a clever little calculator for brands to visualize the optimal partner mix for their affiliate program. Enter your desired partnership types and categories as percentage goals, and use the at-a-glance results to compile a better mix for your metrics.

        • Partnership Compatibility Worksheet

          Dive into this worksheet to rate how well your brand meshes with potential affiliate partners. It’s packed with engaging questions about partnership type, brand fit, audience match, stakeholder insights, and beyond for informed strategic decision-making.

          • QBR Deck Template for Brands

            Want to wow stakeholders this quarter? Grab this free QBR deck template, designed to streamline your meeting agenda with snappy coverage of key metrics, affiliate program analysis, roadmaps, and more.

            • Competitive Market Analysis Template

              Want a clear, realistic analysis of how your brand’s affiliate program stacks up against the competition? First, you’ve got to crack the code on your competitor's partner programs. Use this template to guide and document your detective work.

              • Managing Event Notification Postbacks on impact.com

                Stay updated on your affiliate programs with impact.com's postback notifications. Join Coady Joy, Head of Affiliate and Partnerships Education, as she demonstrates how to effectively manage your event notification postbacks on the impact.com platform.

                • Video
                • Duration 2m
                • Rating 5.0
                • Advanced
              • impact.com Conversion Data Template

                Get your data ducks in a row with this free spreadsheet, designed to help brands prep and deliver affiliate program conversion data to the impact.com partnerships platform. Track conversions at any level and submit them via FTP or email!

                • Ask PXA! Join Laura Live: January 19

                  Need personalized guidance on your #ResolveToEvolve journey? Connect with Laura Press, Head of Affiliate and Partnerships Education! Book your free 10-minute call on January 19 to discuss challenges, certifications, and anything PXA. Limited spots available!

                  • Setting Up Program Branding

                    A well-designed program is the secret sauce for building strong, meaningful partnerships. Learn how to set up your profile branding with Coady Joy in this short video.

                    • Video
                    • Duration 2m
                    • Rating 5.0
                    • Advanced
                  • How Publishers Can Join a Brand’s Program

                    So, you’ve already learnt about how a brand can accept or reject publisher proposals. In this brief video, Coady Joy, our Head of Affiliate and Partnerships Education, guides you through how a publisher can use the marketplace or an invite...

                    • Video
                    • Duration 1m
                    • Rating 4.0
                    • Intermediate
                  • Request for Proposal Template

                    You’ve filled out your media buying calendar—what’s next? Use this sheet to send to your affiliate partners for placement proposals and to describe the creative assets they need, when they need them, and what they’ll charge for the placement.

                    • Generating Evergreen Links on impact.com / creator

                      After you’ve joined a campaign, you’ll need to use specific links designated for the campaign. In this handy video, Laura Press, Head of Affiliate and Partnerships Education, shows you how to create these links.

                      • Video
                      • Duration 1m
                      • Beginner