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This course will walk you through the end-to-end cycle of campaign execution and all the nuts and bolts of a successful campaign. You’ll first learn about the initial steps of the cycle: casting and recruiting influencers who jibe with company goals, and negotiating talent rates. After that, you’ll explore options for product fulfillment and how to make sure your influencers’ content is making use of the appropriate tags and articulating disclosures. 

By the end of this course, you will be able to:

  • Cast and recruit influencers.
  • Define the steps involved in casting and recruiting influencers.
  • Undertake product fulfillment and content creation.
  • Post and monitor content.