Influencer marketing is rapidly winning favour with brands that want to tap into trusted creators’ audiences. It’s a perfect partnership for boosting brand awareness and driving conversions.
If you’re new to influencer marketing, this certification path shows you how to build effective strategies that align with company goals. You’ll get action plans, best-practice guides and worksheets to launch a fruitful influencer programme.
Our Head of Affiliate and Partnerships Education, Coady Joy, and Laura Press walk you through every step of the process.
By the end of this certification path, you will be able to:
- Define influencers and influencer tiers.
- Relate influencer activity to company goals.
- List niche categories to reach specific audiences.
- Choose the right content types for each campaign.
- Create scopes of work and influencer briefs.
- Use amplification to extend reach.
- Build a budget with the included template.
- Cast, recruit and negotiate talent rates.
- Handle product fulfilment and monitor content.
- Assess programme performance and optimise.
Kick-start your influencer skills with the Introduction to Influencer Partnerships course—the first step into the creator economy!
