Influencer campaigns can help support many of your channel and company goals. Having clear goals ahead of launching a campaign means you can plan an influencer campaign that best aligns with your KPIs. And once you’re all set with that, you’ll want to make doubly-sure that your influencer campaign fits within your budget. You’ll learn all about it in this course. We’ll also walk you through strategic influencer briefs and how to relay info about key campaign components to influencers. 

By the end of this course, you will be able to:

  • Create influencer-KPI alignment.
  • Formulate a scope of work.
  • Build influencer campaign timelines.
  • Amplify influencer content.
  • Create budgets for influencer partnerships.
  • Draft influencer briefs.