In this course, you’ll come to understand the bare bones of influencer partnerships and their pros and cons, as well as grouping factors and tiers—like megawatt, macro, mid-tier, micro, and nano—and the relationship between different types of influencers and company goals. Plus, you’ll be introduced to influencers’ impact on key metrics through the shopping funnel.

By the end of this course, you will be able to:

  • Define what influencers are.
  • Distinguish influencer grouping factors and influencer tiers.
  • Identify influencer partnership models.
  • Discuss the relationship between influencers and company goals.
  • Understand how influencers impact the shopping funnel.