Advanced Partnership Types

In the Discover and Recruit: Affiliate and Partnerships Industry Training – Associate course, Coady Joy, Head of Affiliate and Partnerships Education, covered foundational affiliates, growth partners, and emerging models. While foundational affiliates are essential for a strong programme, exploring advanced partnership types can further elevate your results.

This learning path dives into the ins and outs of working with commerce-content publishers and cultivating strategic B2B partnerships.

By the end of this learning path, you will be able to:

• Define strategic B2B partnerships and list their benefits.
• Identify objectives and ideal partner profiles, then analyse audience overlap.
• Source, evaluate, and onboard high-value B2B partners.
• Use the strategic partnership framework template and craft business cases.
• Manage alliances cross-functionally and create partnership agreements.
• Define and recruit commerce-content partners, understand their POV, and monetise content.
• Implement assorted commerce-content strategies and maintain communication.

Once you've earned your certificate, head back to the catalogue to continue your learning journey.