In this course, you’ll learn about the Optimize feature of the impact.com platform with Coady Joy, Head of Affiliate and Partnerships Education. The goal is to use Optimize reports to gain a vivid understanding of a brand’s program, partner value, and audience behavior, and go on to use those insights to improve the operations of the partnerships program.
By the end of this course, you will be able to:
- Determine the health of a brand’s program by analyzing various performance metrics.
- Inspect the value of specific partners in a brand’s program.
- Analyze audience behavior in a brand’s partner program.
- Determine which conversion paths create more productive partnerships.
Once you’re done with this course, remember to take the exam to earn your certificate!