In the previous course, you learned how to use the platform to strengthen your relationships with your partners. This course is about the Optimize feature of the platform. The goal of the Optimize phase of the Partnerships Life Cycle (and's corresponding suite) is to use reports to gain a vivid understanding of a brand’s program, and then use those insights to improve the operations of the partnership channel.

By the end of this course, you will be able to:

  • Determine the health of a brand’s program by various performance metrics.
  • Inspect the value of specific partners in a brand’s program.
  • Analyze audience behavior for a brand’s partner program.
  • Determine conversion paths to create more productive partnerships.

Once you’re done with this course, remember to take the exam to earn your certificate!