Affiliate and Partnerships Industry - Fundamentals Certification Path

The digital marketing landscape has drastically evolved over the last decade, with affiliate marketing taking center stage. Consumers seek recommendations from people they trust, and brands have the potential to pay out for actions that align with their goals, driven by authentic partnerships. This affiliate marketing certification, led by affiliate marketing experts Coady Joy and Laura Press, will introduce you to the digital marketing channels and pricing models, the basics of affiliate marketing, including its key players and attribution models, setting goals, affiliate niches, and more.

By the end of this certification, you will be able to:

• Illustrate the digital marketing channels and their pricing models.
• Identify the four players in the affiliate marketing industry, as well as how they work together to provide value to consumers.
• Describe why partnerships are so important in driving business growth.
• List the different partnership payment types and attribution models.
• Outline how assorted verticals can use partnerships to drive results and how to set payouts accordingly.
• Recognize a high-level overview of the Partnerships Life Cycle.

Once you've earned your certificate, enroll in the Affiliate and Partnerships Industry Associate certification path!