Although the digital and affiliate marketing landscape has changed dramatically over the last decade, many industry leaders still regard these channels as being uninventive and hyper-focused on discounting products. That couldn’t be further from the truth, and you’ll discover why in this course!
This digital and affiliate marketing course with industry experts Coady Joy and Laura Press introduces the digital marketing channels and their pricing models, the affiliate-marketing key players and attribution models, goal-setting aligned with KPIs, affiliate niches, and much more.
By the end of this course, you will be able to:
- Describe the digital-marketing channels and their pricing models.
- Identify the four players in the affiliate-marketing industry and explain their collaboration in creating consumer value.
- Explain why partnerships are so valuable in driving business growth.
- Outline partnership payment types and affiliate-attribution models.
- Show how assorted verticals can use partnerships to drive results and how to set up payouts accordingly.
- Recognize a high-level overview of the Partnership Life Cycle.
Once you’re done, remember to take the exam!
Want to keep learning? Check out the Affiliate & Partnerships Industry Associate Certification Path.