This course, led by PXA's Head of Affiliate and Partnerships Education, Coady Joy, takes a closer look at a central component of engagement with affiliate marketing partners: media buying! Media buying and planning is the process of purchasing advertising space on a platform—a win-win for affiliate marketing partnerships. Here, you’ll dip your toes into the system and varieties of media buys, as well as how brands pay their publishers for advertising.
By the end of this course, you will be able to:
- Explain what media buying is and list the most common types of media buys.
- Identify the five types of payments brands typically give publishers in exchange for placements.
- Outline the media planning and buying process in detail, including annual buys, seasonal buys, and remnant inventory.
- Articulate how to work internally to advocate for a budget for media buys.
Done and dusted? Take the next course Protect and Monitor: Affiliate and Partnerships Industry Training - Associate to discover how to safeguard your partnership program against malicious activity.