Need to dazzle your brand with those hard-earned soft skills? Join Laura Press, PXA’s Head of Affiliate and Partnerships Education, as she gives you some handy tips to make sure you stand out! Want to learn more about working with...
Putting content out there comes with an opportunity to sell to brands. This short video with Laura Press, Head of Affiliate and Partnerships Education, dives into the different types of paid placements or media buys, and how they are typically...
Rate cards tell brands what placement opportunities exist, provide the description and specific dimensions, and the cost involved. Join Tiara Rea-Palmer, Director of Partnerships at CouponFollow, to learn how to create your rate card.
In this short video, Tiara Rea-Palmer, Director of Partnerships at CouponFollow, explains the different publisher models and tells you how to identify which paid placements could be potential revenue drivers on your site or platform.
Want to supercharge your business growth? Partnering with lead-based affiliates should definitely be part of your strategy. This comprehensive affiliate and partnership industry course covers the essential skills you need to identify low-quality leads, build strong relationships, and define the...
New to the affiliate and partnerships industry? Take this course! You'll learn about digital and affiliate marketing and their pricing models, as well as this awesome thing called the Partnerships Life Cycle—the backbone of partnership management.
In this course, you'll learn how to use impact.com's Engage features to nurture relationships with partners and keep them up to date and on-brand. You’ll cover automated workflows, different types of content, direct messaging, and the latest feature update: newsletters!
Learn the language of influencer marketing! Ignite your business’s potential and stay ahead of the curve with this game-changing course on influencer partnerships.
In this short guide presented by Brook Schaaf, CEO and co-founder of FMTC, you’ll learn how to grow your partnerships with brands by understanding what your capabilities are, how to manage them, and keeping a feel for your bandwidth.
So, you’ve just received a contract from a brand. Congratulations! In this short video, industry expert George “Geo” Yuhba, Director of Client Partnerships at Paylode, takes you through the structure of a contract between a brand and publisher.
Join Laura Press, our awesome Head of Affiliate and Partnerships Education for Publishers, as she takes you on a quick journey to uncover the secret sauce of finding partner brands that align with your business goals.
Keen on negotiating terms on a contract to better suit your needs as a partner? Our subject matter expert, George “Geo” Yuhba, Director of Client Partnerships at Paylode, shares tips on how to negotiate a better contract to reach your...
Now that you've teamed up with some fantastic brands, it's time to give each partnership the spotlight it deserves on your site or platform. Brook Schaaf, CEO and co-founder of FMTC, spills the beans on monetizing your new partners with...
You’ve driven a sale, which means you get paid, right? Of course! But you’ll only get that payout after the action locking period. Our Head of Partnership and Affiliate Education, Laura Press, reveals what an action locking period is and...
Struggling to find and recruit new partners on impact.com? Enroll in this course to strengthen your skills in navigating the Discover section of the platform to score perfect-fit partners for your program.
The Contracts and Finance sections of the impact.com platform can be a little tricky to master. Don’t worry — this intermediate-level course makes them simple to understand. You’ll learn how to build contracts, interpret various financial reports, and more!
In this course, you’ll discover what media buying, part of the Engage phase of the Partnerships Life Cycle, primarily involves. You’ll learn that simply adjusting your brand’s strategy can both optimize and maximize your ad campaign’s performance within budget.
Want some neat tactics for engaging with partners? Enroll in this course to learn about leading calls, crafting mutual goals, and nurturing relationships to ensure your partners are kitted out with all of the resources they need to be productive.
In this course, you’ll explore the basics of tracking works—stage three of the Partnerships Life Cycle. From there, you’ll move on to understanding the four core components of tracking: linking, click redirect, cookies, and data capture.
Enroll in this course for the lowdown on Contract and Pay, stage two of the Partnerships Life Cycle. You’ll learn how to create a formal contract and payment terms, plus how finance typically works in affiliate and partnership tracking networks.
So you’re all clued up on what it takes to be a partner, but you know you can be better. If you want to acquire expert-level partnerships and affiliate industry knowledge, enroll in this course!
If you've completed the Affiliate and Partnerships Industry Training for Partners - Expert certification path, it's time to take the exam and earn your certificate!
What’s the difference between a traffic jam and fraudulent traffic? They sure do share a knack for throwing a wrench in your plans! Except, unlike a gridlock, fraudulent traffic generation is easy to prevent and repair. Enroll here to learn...
Need some expert tracking advice? In this course for publishers, you’ll explore non-traditional tracking methods, dive into the depths of building and measuring UTMs, and discuss the different mobile tracking options and limitations.
