Although the digital and affiliate marketing landscape has changed dramatically over the last decade, many industry leaders still regard these channels as being uninventive and hyper-focused on discounting products. That couldn’t be further from the truth, and you’ll discover why in this course!

This digital and affiliate marketing course with industry experts Coady Joy and Laura Press introduces the digital marketing channels and their pricing models, the affiliate-marketing key players and attribution models, goal-setting aligned with KPIs, affiliate niches, and much more.

By the end of this course, you will be able to:

  • Describe the digital-marketing channels and their pricing models.
  • Identify the four players in the affiliate-marketing industry and explain their collaboration in creating consumer value.
  • Explain why partnerships are so valuable in driving business growth.
  • Outline partnership payment types and affiliate-attribution models.
  • Show how assorted verticals can use partnerships to drive results and how to set up payouts accordingly.
  • Recognize a high-level overview of the Partnership Life Cycle.

Once you’re done, remember to take the exam!

Want to keep learning? Check out the Affiliate & Partnerships Industry Associate Certification Path.

Got questions? We've got answers

If you’re still puzzled by something, send us an email with your questions at pxa@impact.com, or message us on LinkedIn!

+
Nope! Everything we offer is free. Note that only PXA-registered learners can access our Resource Center.
+
No. In fact, there are no prerequisites for our certification exams, either! Feel free to pick and choose courses and complete them at your leisure.
+
Right now, our courses are designed for online learning, so an internet connection is required. But quick-reference course synopses are available for download as infographics! You'll find them amongst our other resources under the Recaps tab.
+
Expect a monthly dose of brand-new courses. In between, we're diligently refreshing our entire lineup of courses, certifications, microlearnings, and resources to keep in sync with the industry's pulse.
+
Exciting plans are lined up for our courses and website (yes, video transcripts are on the agenda.) While the dream would be to unveil all these features tomorrow, our preference is to deliver top-notch improvements one at a time rather than a flurry of subpar ones. Bear with us — in the meantime, drop us an email with your best ideas!
+
Exciting plans are lined up for our courses and website (yes, video transcripts are on the agenda.) While the dream would be to unveil all these features tomorrow, our preference is to deliver top-notch improvements one at a time rather than a flurry of subpar ones. Bear with us — in the meantime, drop us an email with your best ideas!
+
Absolutely! Every course concludes with a survey where you can rate your experience and give us feedback and suggestions for the material. Tell us what you'd like to learn more about, what you felt was pointless, what we could do to improve understanding, and what impacted your ease of learning. You can share your thoughts directly via email.
+
Right now, we have a community of affiliate enthusiasts just like you on LinkedIn. As for a community space on our website? Not yet... But keep your eyes peeled for coming developments.
+
Sadly not. As much as we'd love to share our knowledge across barriers, this feature is currently only a distant possibility.
+
You'll find all your earned certificates in your user profile. Open the credential you want to download and click the printer button at the bottom of the card. A printing dialog box will open, allowing you to save your certificate as a PDF. You can also add your certificate directly to your LinkedIn profile via the LinkedIn button or share it in a post on LinkedIn, Facebook, or Twitter/X. (P.S.: Well done!)