Marketing offers countless opportunities to grow your brand, but a misstep, like using the wrong channel or targeting the wrong audience, can lead to wasted resources and lost impact. To succeed, you need to understand the marketing funnel, know where different digital marketing tactics fit, and align them.
Join
Coady Joy, Head of Affiliate and Partnerships Education, as she unpacks the marketing funnel. In this course, you’ll discover different digital marketing channels, how they support each stage, and the benefits of a full-funnel strategy. Plus, learn how to allocate your budget strategically to maximize your brand's impact.
By the end of this course, you will be able to:
- Identify what the marketing funnel is.
- Identify the different types of digital marketing.
- Recognize where different types of digital marketing fit in the funnel.
- Outline why to run them all together.
- Identify how to determine budget.
Expand your expertise in the affiliate and partnership industry with our Fundamentals Certification Path, covering key players, attribution models, goal-setting, and more.
