Get ready to unlock the potential of affiliate marketing! In this course, led by Head of Partnerships and Affiliate Education,
Coady Joy, you’ll dive into the unique workings of the affiliate channel and discover how it differs from other digital marketing strategies.
Explore funding and compensation structures, how to utilize different partner types based on buyer intent, and how to leverage consumer behavior effectively. Plus, you’ll gain insights into setting clear goals, establishing key KPIs, and measuring the impact of affiliate marketing on your business.
By the end of this course, you will be able to:
- Explain the affiliate channel and its distinctions from other digital channels.
- Understand affiliate funding models and compensation structures.
- Gauge consumer intent in the affiliate space.
- Set meaningful goals and KPIs.
- Measure the success of your affiliate programs.
Keep learning about the affiliate industry! Sign up for our Affiliate and Partnerships Industry – Fundamentals Certification Path for a closer look at how affiliates and partnerships work together.
