In this course, our Head of Affiliate and Partnerships Education, Laura Press, is joined by industry expert, Lindsey Grillot, Director of Commerce Strategy and Partnerships for the technology portfolio at Ziff Davis. You’ll learn about the various non-traditional tracking methods, how to build UTMs to effectively measure campaign performance, and how to unlock the vault of knowledge on mobile tracking options to elevate your campaigns to the next level.

By the end of this course, you will be able to:

  • Investigate the various non-traditional tracking methods and why you should explore them.
  • Evaluate how to properly set up and measure UTMs.
  • Recommend mobile tracking options and limitations.