By now, you are probably familiar with different partner types. Let’s take a deep dive into lead-based partners and why they are so important for brands wanting to grow their customer base. This course is presented by Coady Joy, PXA’s Head of Affiliate and Partnerships Education, and Marc Rona, Vice President of Affiliate and Social Media Marketing at Hawke Media. They will show you how to maximize your relationships with lead-based partners.

By the end of this course, you will be able to:

  • Explain what a lead-based partner is.
  • Explain how to work with lead-based partners while avoiding fraud.
  • Outline how to measure the success of a lead-based partnership.

Now that you’re all set with lead-based partners, why not tackle influencers next?