With an understanding of all the partner types, you can start to define the desired partner mix for your brand. This will help you spend your time wisely when you do recruitment for your partnerships program.

impact.com's Discover Marketplace makes it effortless to find the right partners for your brand. Learn more about it here.

Drawing up and negotiating contracts can be tricky. Luckily, we have this associate-level industry course for brands to guide you through it all.