With an understanding of the different types of affiliate partners and how to work with each, recruiting the right partnership mix for your affiliate program becomes a breeze. Next, Coady Joy, Head of Affiliate and Partnerships Education at PXA, dives into affiliate contracts and baseline commission terms.
We’ll focus on defining a partnership's structure through a formal contract and setting fair affiliate commission rates that support business goals. It is also crucial to create marketing policies for your program when engaging new publishers to ensure legal protection and foster productive partnerships.
By the end of this course, you will be able to:
- Align affiliate and partnership programs with key company goals.
- Assess competitors in an industry to identify program positioning.
- Determine affiliate key performance indicators (KPIs).
- Create competitive baseline commission rates.
- Define marketing policies to include in partner contracts.
- Prepare your marketplace presence for easy publisher partnerships.
- Negotiate contract terms effectively.
- Assign contracts and partner groups.
- Configure finance and payment settings.
Done and dusted? Take the next course Track: Affiliate and Partnerships Industry Training - Associate to learn the principles of affiliate tracking.