We’re back at stage one of the Partnerships Life Cycle! This course is where everything we’ve learned so far about getting the right partnership mix comes together.

Here, you’ll learn about highly specific types of partners, like card-linked-offer and podcast partners, what makes each one uniquely gratifying to work with, and advanced strategies for working with them.

By the end of this course, you will be able to:

  • Explain what card-linked-offer, verification, buy-now-pay-later, podcast, and content partners are.
  • Demonstrate an understanding of how to source and implement complex partner types.
  • Interpret the benefits of each partner type.
  • Differentiate between partner types to choose the right type for a brand.
  • Develop effective strategies for working with each type of partner.

Done and dusted? Take the next course to learn about advanced commissioning structures.