Join Coady Joy, our Head of Affiliate and Partnerships Education at PXA, along with Lacie Thompson, founder and CEO of LT partners, for some expert guidance on recruitment and marketing strategies! This course is where everything we’ve learned so far about getting the right partnership mix comes together.
Here, you’ll learn about highly specific types of affiliate partners, like card-linked-offer and podcast partners, what makes each one uniquely gratifying to work with, and advanced strategies for working with them.
By the end of this course, you will be able to:
- Explain what card-linked-offer, verification, buy-now-pay-later, podcast, and content partners are.
- Demonstrate an understanding of how to source and implement complex partner types.
- Interpret the benefits of different affiliate partner types.
- Differentiate between partner types to choose the right type for a brand.
- Develop effective strategies for working with each type of partner.
Done and dusted? Take the next course Contract and Pay: Affiliate and Partnerships Industry Training - Expert to learn about advanced commissioning structures.