The last step for brands is ensuring an optimally functioning affiliate program through rigorous reporting. In this course, you’ll learn about continually optimizing partnerships through advanced analytics to drive growth and increase efficiency. Coady Joy, our Head of Affiliate and Partnerships Education, and Sarah Dayes, Chief Client Officer at Acceleration Partners will walk you through how to analyze affiliate data to drive growth, boost efficiency, and ultimately expand into new, valuable partnerships.
By the end of this course, you will be able to:
- Analyze and calculate KPIs relating to the performance of your program to hit affiliate marketing goals.
- Describe the levels of data granularity in your program.
- Illustrate how to analyze performance for affiliate marketing optimization.
- Identify different ways to perform lift analyses.
Ready to earn your certificate? Take the CERTIFICATION EXAM: Affiliate and Partnerships Industry Training - Associate!