We have finally reached Optimize, the final stage of the Partnership Life Cycle journey! In this course, you’ll learn about continually optimizing partnerships through advanced analytics to drive growth and increase efficiency. Coady Joy, our Head of Affiliate and Partnerships Education, and Sarah Dayes, Chief Client Officer at Acceleration Partners will walk you through this course. You’ll learn how to use analytics to drive growth, boost efficiency, and ultimately expand into new, valuable partnerships so that you are ready to begin the Partnership Life Cycle all over again.
By the end of this course, you will be able to:
- Analyze and calculate KPIs relating to the performance of your program.
- Describe the levels of data granularity in your program.
- Illustrate how to analyze performance.
- Identify different ways to perform lift analyses.
Ready to earn your certificate? Take the exam!