By this point in the Partnerships Life Cycle, brands have made sure their partnerships are nicely protected against threats. In this course, we reach the final leg of the partnership journey. You’ll learn about Optimize, which is where brands perform the continual optimization of their partnerships via advanced analytics to drive growth and increase efficiency. Those analytics help brands drive growth, boost efficiency, and ultimately expand into new, super-valuable partnerships, ready to begin the Partnerships Life Cycle all over again.

By the end of this course, you will be able to:

  • Analyze which KPIs will be important to study.
  • Describe the levels of data granularity in a brand’s program.
  • Identify different ways to perform lift analysis.
  • Explain how brands can use reports to gain a rich understanding of their program.
  • Demonstrate how to use those insights to improve the operations of a brand's own partnership channel for success.

Ready to earn your certificate? Take the exam!