Although the digital and affiliate marketing landscape has changed dramatically over the last decade, many industry leaders still regard these channels as being uninventive and hyper-focused on discounting products. That couldn’t be further from the truth, and you’ll discover why in this course!
This digital and affiliate marketing course with industry experts Coady Joy and Laura Press, will introduce the digital marketing channels and their pricing models, the affiliate marketing key players and attribution models, setting goals aligned with KPIs, affiliate marketing niches, and much more.
By the end of this course, you will be able to:
- Describe the digital marketing channels and their pricing models.
- Identify the four players in the affiliate marketing industry, and describe how they collaborate to generate consumer value.
- Explain why partnerships are so valuable in driving business growth.
- Outline the different partnership payment types and affiliate attribution models.
- Demonstrate how assorted verticals can use partnerships to drive results and how to set up payouts accordingly.
- Recognize a high-level overview of the Partnership Life Cycle.
Once you're done with this course, remember to take the exam!
Want to keep learning? We know you do. Check out the Affiliate and Partnerships Industry Associate Certification Path.