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By this point of the Partnerships Life Cycle, you have recruited partners, contracted with them, and set up tracking to allow for meticulous reporting. So what’s next? Engage, stage four of the Partnerships Life Cycle! In this course, you’ll learn all about the strategies brands can use to build indestructible bonds in their partnerships.

Course Outcomes

  • Identify how brands can connect and engage with partners to build effective partnerships.
  • Discuss strategies brands employ when building relationships with partners.
  • Demonstrate an understanding of the various communication strategies that brands use to build relationships with partners.
  • Discuss the creative assets that brands can offer to partners.