This course takes a closer look at a central component of the Engage phase of the Partnerships Life Cycle: media buying! Media buying is, in a nutshell, the process of purchasing advertising space on a platform—the real meat and bones of affiliate and partnerships marketing. Here, you’ll dip your toes into the system and varieties of media buys, as well as how brands pay their publishers for advertising.
By the end of this course, you will be able to:
- Explain what a media buy is and list the most common types of media buys.
- Identify the five types of payments brands typically give publishers in exchange for placements.
- Outline the media buy process in detail, including annual buys, seasonal buys, and remnant inventory.
- Articulate how to work internally to advocate for a budget for media buys.
Done and dusted? Take the next course to discover how to safeguard your partnership program against malicious activity.