By this point of the Partnerships Life Cycle, a brand has recruited partners, contracted with them, and set up link tracking to allow for meticulous reporting. So what’s next? Engage, stage four! In this course, you’ll learn all about the strategies brands can use to build indestructible bonds in their partnerships.

By the end of this course, you will be able to:

  • Identify how brands can connect and engage with partners to build effective partnerships.
  • Discuss strategies brands employ when building relationships with partners.
  • Demonstrate an understanding of the various communication strategies that brands use to build relationships with partners.
  • Discuss the creative assets that brands can offer to partners.

Done and dusted? Take the next course to learn all about buying ad space on a digital platform.