Once affiliate contracts and commission rates are formulated, and affiliate program tracking is set up, brands need to consider how they will keep their affiliate partners engaged to foster productive partnerships. Join Coady Joy, Head of Affiliate and Partnerships Education at PXA, to explore strategies brands can use to build indestructible bonds in their partnerships through engagement.
By the end of this course, you will be able to:
- Identify how brands can foster engagement with partners to build effective partnerships.
- Discuss strategies brands employ when building relationships with affiliate marketing partners.
- Demonstrate an understanding of the various communication strategies that brands use to build relationships with partners.
- Discuss the creative assets that brands can offer to partners.
Done and dusted? Take the next course Engage Media Buying: Affiliate and Partnerships Industry Training - Associate to learn all about buying ad space on a digital platform.