Just like any other marketing campaign, you’ll want to understand the reporting and performance of your influencer partnerships so you know whether or not you should invest again! In this course, you’ll learn how to leverage technology to measure and report on the goals and KPIs you set before your campaign launched.

By the end of this course, you will be able to:

  • Assess competitor affiliate programs.
  • Align affiliate marketing goals with company goals.
  • Discern between various acquisition channels and payment methods.
  • Determine which influencer partnerships are worthwhile investing by analyzing the influencer’s performance.
  • Complete a competitor analysis of their affiliate programs and set a baseline commission rate.