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Influencer partnerships come in myriad forms, and it’s important to keep up with their evolution. Getting a grip on each partnership type will help you to create influencer campaigns that best support your channel and company goals. This course will explore various content types, like Instagram stories and TikTok posts, and how they can support campaign goals, as well as the relationship between influencer reach and rate.

By the end of this course, you will be able to:

  • Explore different influencer tiers to decide which may best to focus on in reaching your goals.
  • Determine how different categories can help target specific audiences.
  • Decide which types of influencer content will best suit your campaign goals.