About this course

By this point, you've grasped the basics of influencer partnerships. Time to take it a step further! In this course, Coady Joy, Head of Affiliate and Partnerships Education, teams up with Cassie Wolfe from Wpromote, to lead you on an in-depth exploration of influencer tiers. You'll learn the advantages and disadvantages of each tier while uncovering the hidden gems in influencer niche categories. Plus, you'll pick up helpful tips on choosing content that fits your goals and delve into diverse influencer content formats.

By the end of this course, you will be able to:

  • Outline strategies for brands to establish effective collaborations across various influencer tiers.
  • Identify the appropriate influencer niche categories for successful partnerships.
  • Determine the types of influencer content that would best suit a given campaign’s goals.


This course is part of the Getting Started with Influencer Partnerships certification path. Pass the exam to earn your credentials!

Keep learning

All set? Head to the final course in this certification path to learn how to measure the performance of influencer programs.