Influencer partnerships come in myriad forms, and it’s important to keep up with their evolution. Getting a grip on each partnership type will help you to create influencer campaigns that best support your channel and company goals. This course builds on what you’ve learnt about influencer partnerships so far, getting a little more specific about influencer tiers, where they are most appropriately used, as well as influencer niches and content formats, like Instagram stories and TikTok posts.

By the end of this course, you will be able to:

  • Demonstrate an understanding of the different influencer tiers.
  • Select which tier would be best to focus on to reach your goals.
  • Recognize how different categories can help target specific audiences.
  • Determine which types of influencer content will best suit your campaign goals.