This course is all about finding and recruiting potential partners to empower a brand to reach and indirectly engage with its target audience. Discover and Recruit, the first stage of the Partnerships Life Cycle, involves figuring out the perfect partner mix for a given brand and striving to align partner and brand goals to cultivate productive partnerships.

By the end of this course, you will be able to:

  • What types of partnerships exist, including foundational affiliates, content partners, and strategic B2B partnerships
  • How best to work with each type
  • Benefits and drawbacks of each type of partner
  • How to align your partnerships mix with your program goals and competitive research.


Done and dusted? Take the next course to learn the principles of contracting and paying your affiliate partners