PXA Survey

This course is all about finding and recruiting potential partners to empower a brand to reach and indirectly engage with its target audience. Discover and Recruit, the first stage of the Partnerships Life Cycle, involves figuring out the perfect partner mix for a given brand and striving to align partner and brand goals to cultivate productive partnerships. 

By the end of this course, you will be able to:

  • Identify the types of partnerships brands can find and how best to work with each type.
  • Contrast the benefits and drawbacks of each partner type.
  • Align a brand’s partnership mix with its program goals and competitive research.