This course is all about finding and recruiting potential partners to empower a brand to reach and indirectly engage with its target audience.
Discover and Recruit, the first stage of the Partnerships Life Cycle, involves figuring out the perfect partner mix for a given brand and striving to align partner and brand goals to cultivate productive partnerships.
By the end of this course, you will be able to:
- Identify the types of partnerships brands can find and how best to work with each type.
- Contrast the benefits and drawbacks of each partner type.
- Align a brand’s partnership mix with its program goals and competitive research.